Why Is A Unique/Dedicated IP Address Important?

A dedicated IP address is essential whether you’re a content creator, business owner, or marketing guru. It’s what enables your domain name to communicate directly with your server. Dedicated IP addresses are also known as unique IP addresses.

Hosting dedicated IP addresses for your website, especially if you will be using it exclusively for your business, is crucial for keeping your website safe from hackers and other threats.

Dedicated IP hosting is designed to protect your site by restricting access to a specific IP address, which helps to protect against hacker attacks. It keeps them from being able to access your site at all. However, if you are still using shared hosting and are worried about keeping your site safe, there are a few things you can do.

Dedicated IP hosting is a service provided by web hosting companies that allows clients to run their websites using many internet protocol addresses. This is essential when running multiple sites from a single internet address.

Dedicated IP hosting is a service provided by web hosting companies that allows clients to run their websites using many internet protocol addresses. This is essential when running multiple sites from a single internet address.

ip address

What Is an Internet Protocol Address?

IP or Internet Protocol is the number usually represented as IP, but it’s not always. Internet Protocol Address is an arrangement of unique numbers that identifies a computer connected to the internet.

The IP address will identify the dedicated web server where your site’s files are stored for your website. You can get a dedicated IP address from your ISP (Internet Service Provider) if you work from a home or small office.

You can find the name of your site by typing “www.yourdomain.com” into your browser's URL bar.IP addresses (IPs) are part of the DNS (Domain Name System)

 Domain Name System (DNS) is a system for translating your computer’s IP address into human-readable form. When you type a domain name into your browser's address bar, your ISP looks up the domain name and returns the associated IP address.

Types of IP addresses

An IP address stands for Internet Protocol. An IP address is a unique identifier for every host on the Internet. A computer's IP address is assigned when it joins the network. Both static IP addresses and dynamic IP addresses are assigned.

Plus, there are two types of IP addresses: IPv4 and IPv6. IPv4 An IPv4 address consists of four groups of three digits each. Each group represents one octet (a byte). The first three groups represent the network portion of the address, while the last group represents the web host portion.


The IPv4 is the older version of the newer IPv6; this version works on a 32-bit number system. It has stood the test of time for over three decades. However, as the network grew, a better protocol version was required; hence, IPv6 was created.


It was created in 1995. It has a 128bit protocol version. It is a layer-2 protocol. This protocol is mainly used on the Internet for communication between computers. IPv6 can communicate between computers on the same LAN and different LANs. The primary purpose of IPv6 is to replace the existing IPv.

What is a dedicated IP address or dedicated hosting?

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A dedicated IP address is an IP address that has been specifically allocated for your website. Shared hosting is in contrast to dedicated hosting. A shared host means multiple websites share the same physical server hardware.

 A dedicated IP address is essential for SEO because it helps you achieve high rankings on Google and other search engines. Also, it is important for security purposes. Dedicated IPs are more expensive than shared web hosting.

However, they provide you with better performance. You will get better response time, faster loading times, and excellent reliability.

Shared vs. Dedicated IP

To better understand shared and dedicated IP addresses, let's see how the two compare. It can help to think about this through the lens of hosting. Most hosting providers will offer both shared and dedicated hosting.

You’re essentially renting a space on a shared server environment with a shared hosting plan. Dedicated hosting lets you rent a single DNS server that is devoted to your needs instead of a shared hosting plan where you

This method leaves all of the server’s resources entirely for you. These costs will be higher, but you’ll have access to more storage, performance, bandwidth, and security. The two types of IP addresses work similarly.

If you have a shared hosting plan, you'll have many sites using the same server, so they'll also be Hosting providers assigned one IP address for every server if you are working on a dedicated host.  However, if two devices have the same IP address, spamming increases. This is the reason why we suggest a dedicated IP address.

Some advantages of a Dedicated IP Address

SSL Certificate 

ssl secure connection

SSL certificates were once required to secure communications on the internet, but they are no longer necessary. SNI, or Server Name Indication, makes it possible to obtain an SSL certificate without a dedicated IP address.

Instead of matching the IP address of a particular website, it will match the names of servers instead. You can still get an SSL certificate with a dedicated IP address, but it's no longer required. Some hosting providers might require that your site use a specific IP address.

If you’ve been putting off adding an SSL certificate to your site, this is the time to do it. An SSL certificate will ensure visitors can securely enter their credit card info, name, address, and other sensitive information.

You’ll learn how to add SSL to your site to enable a secure connection to Google and other sites with that security feature. This is a must-have if you use Google Shopping for your eCommerce business.

Easy Access

You can access your website directly through an FTP client program. You can access your server remotely whenever possible through a dedicated IP address. Sometimes you need to view your website using its IP address.

If, for example, you’ve not launched your website yet, you may want to see what it looks like before you launch your website. If you're going to provide your website users with direct server access without changing your domain name servers, you should use a dedicated IP address.

Benefitted emails capabilities

Email deliverability is a measure of how many emails successfully reach their destination. Some email messages will get stuck in spam. Thus, the better reputation, the more email delivered. A dedicated IP address protects your reputation from email senders with poor practices.

In addition, business email servers should be dedicated to sending emails and not be used for other services. The best way to combat DoS attacks is to start with several attempts and gradually increase the frequency so that the ISPs can get familiar with your IP address.

Server Control 

To run a dedicated IP for your server means you can do a lot more with your server. Since you will have direct server access, you'll have more freedom and customization abilities. Some say this is a tough sell because it will require the same skills as running an online business.

For example, a dedicated IP address would allow you to run your server environment. You should ask the party host if you can invite a friend over. You can control traffic from your site with your IP address. In other words, you can only allow traffic from specific websites or IP addresses.

There are two types of dedicated servers: Private and Shared. Private IP addresses are better for your needs if you want to give your visitors an exceptional user experience. You can directly access your server and configure it quickly instead of depending upon Plesk or cPanel

You can directly configure your server rather than using a control panel interface, such as cPanel or Plesk. Manage servers as if you had root access. You can upload and edit files, install and uninstall software, and even delete and reinstall servers without a single command.

bluehost company

Business Identity

If you are going to host your online store or e-commerce-related website, it's reasonably necessary to get a dedicated IP address and an SSL certificate for your website.

Access the website anytime

Many of you probably don't realize this. Still, some of the most important things you can do for your website will include checking how it will look once it's launched. If you want to be able to access the dedicated server directly without making changes to your DNS settings for the domain name, you should assign an IP address to it.

Website Accessibility via IP Address

A dedicated IP address allows you to access your website’s files through FTP (File Transfer Protocol) and a web browser. This signifies that your website is no longer accessible, as the domain name has propagated.

Accessing a website using FTP is not common, but it can give more flexibility, and some users may find it necessary. This tool monitors your site performance, uploads media files, and diagnoses and fixes any issues that prevent visitors from viewing your web content.

Search Engine Optimization

The debate about the benefits of having a dedicated IP address to improve website rankings in search engine results continues. This is a good step for your SEO strategy. You can easily control your website’s reputation using dedicated IP addresses.

Most web hosts provide shared IP addresses that you share with hundreds or even thousands of other websites. Other users might use your IP address to perform link schemes and illegal activities.

In a worst-case scenario, your website might get blacklisted even if you did nothing wrong That’s why it’s essential to ensure that all of your websites have different IP addresses. An IP address is an indicator of the physical location of a website. This is why using separate IP addresses for each website is essential.

The IP address should be unique. To use different IP addresses for each website, you must ensure each has an individual IP address. When you visit a website using a different IP address, you’ll get a different experience.

Black hat SEO means doing what Google considers harmful for its rankings. You should avoid these techniques and focus on white hat SEO instead.

search engine optimazation

Site Performance

Whether to allocate a separate dedicated IP address to improve your SEO is still going on. If your business is serious about SEO, it needs dedicated IP addresses to improve its traffic and reputation.

No matter which web hosting solution you use, if your IP address changes, you’ll share it with hundreds or thousands of other websites. If your site is popular, the last thing you want is an IP used by several people performing spammy behaviors, like using JavaScript to add links to your site.

Your site will look much better in a single user's hands. When you use a dedicated IP address, you are responsible for any actions or inactions on your system.

Some website owners assign multiple IP addresses to their websites and create groups of websites that are related. These link farms are often called the webring, network of websites, or link farming sites.

You might think that doing black hat SEO practices is okay. It's not! Black hat SEO can result in your site being deindexed from the SERPs.


Dedicated connectivity that is predictable, reliable and consistent. A better connection. With our expanded reach and upgraded network, you'll experience a faster, more reliable, and consistent broadband Internet experience.

Why do you need dedicated Hosting

You need to switch to a dedicated hosting provider and upgrade your IP address to increase your site speed. This way, you’ll be able to improve your site speed by sharing just one IP address.

Remember that a dedicated IP address is different from getting a reliable host. Dedicated servers don’t need a separate subdomain. The same domain can serve them as a shared server.

That means they don't require different DNS entries and can use the same IP addresses as a shared server. When you need an SSL certificate for your site, one of the top reasons to get a dedicated IP address is if you need to use one.

Although not every host or SSL certificate provider requires that you have a dedicated IP address to install it.

Following are the reason why you need to consider a unique IP address

  •  Access your website through FTP
  • Install third-party applications easily 
  • Establish your email reputation 
  • Inprove the site's performance 
  • Set and manage own server 


In conclusion, what is Dedicated IP Hosting? It’s a private server that enables you to host multiple domains on a single server with their IP address. This gives you the flexibility to deploy several websites under one IP address.

A dedicated server allows you to host multiple domains on a single server, all with their IP address. This gives you the flexibility to deploy several websites under one IP address. If you have been struggling with managing your web hosting and domain names, a dedicated server might be the solution you are looking for.

To learn more about hosting, click here.